Superhuman AI is a high-growth company focused on scaling user acquisition through paid media.

Founded by CEO Zain Khan, the company was already investing heavily in Meta Ads and other paid channels, with Khizer Abbas leading performance marketing efforts as Head of Paid Acquisition.

But they were looking for additional growth levers that could supplement their existing success — especially channels that offered audience alignment without operational complexity.

Newsletters stood out as a promising solution. The audience quality was strong, the engagement was higher than most ad formats, and the targeting potential was ideal.

Plus, newsletters are the best place to find new subscribers—readers are already in their inbox and comfortable sharing their email.

Hence, Superhuman AI turned to the beehiiv Ad Network.

Before working with beehiiv, Superhuman AI encountered the same friction points that prevent many performance teams from leaning into newsletter advertising at scale:

1. Manual operations were inefficient
The team had to spend hours identifying individual newsletters, negotiating placements, coordinating creative, and managing tracking links. These tasks required bandwidth that could be better spent optimizing actual performance.

2. Small newsletters were high effort, low return
Even though many niche newsletters had the right audiences, the coordination needed to work with them wasn’t worth the effort. Without scale or centralized control, running multiple campaigns was not feasible.

3. Performance was fragmented and hard to analyze
There was no unified system for monitoring ad spend, tracking CPA, or comparing campaign performance across newsletters. The result was a fragmented media mix that lacked the transparency required for true optimization.

4. Scaling was capped by internal bandwidth
With no automation or centralized dashboard, scaling newsletter ads was simply not efficient — even when results were promising.

Superhuman AI needed a way to make newsletter advertising behave like a performance channel — scalable, measurable, and predictable.

beehiiv’s Ad Network introduced a level of scale and automation that aligned perfectly with how Superhuman AI runs growth campaigns.

1. End-to-end management, without internal lift
beehiiv took care of everything — identifying the right newsletters, managing placements, handling creative, tracking performance, and even optimizing mid-flight. The team no longer had to spend hours on outreach or logistics.

2. Centralized dashboard for spend and performance
All metrics, including impressions, clicks, subscriber conversions, and spend, were visible in a single performance dashboard. This made it possible to make real-time decisions and allocate budget more effectively.

3. CPC-based pricing for predictable ROI
By only paying for clicks, Superhuman AI was able to forecast costs accurately and measure results against internal CPA benchmarks. This performance-based model aligned perfectly with their existing acquisition strategy.

4. Scalable across dozens of newsletters
What used to take hours of coordination could now be launched in minutes. Even small newsletters with niche audiences became viable, thanks to beehiiv’s infrastructure and performance consistency.

5. Dedicated support from beehiiv’s team
From setup to troubleshooting, Superhuman AI reported fast, proactive support. According to Khizer, “The support from beehiiv has been outstanding. We’ve never had a question go unanswered.”

Superhuman AI is now acquiring between 5,000 to 10,000 new subscribers per month from beehiiv’s Ad Network — making it one of their most efficient acquisition channels to date.

Here’s what stood out:

1. Strong top-of-funnel volume
Newsletter ads are delivering a steady, scalable stream of new subscribers that supplements growth from Meta Ads.

2. Performance meets internal KPIs
Their key metrics — including cost per acquisition, open rates, and unsubscribe rates — are consistently performing within target thresholds.

3. Workflow is dramatically simplified
All newsletter advertising is now managed through a single platform, with minimal lift from Superhuman AI’s internal team.

4. Cost and results are both predictable
Thanks to CPC pricing and transparent reporting, there’s no guesswork around budget allocation or campaign performance.

5. Newsletter ads now operate like a core paid channel
With beehiiv, newsletter advertising is no longer a side experiment. It’s a foundational part of the performance mix.

Superhuman AI’s story is proof that newsletter advertising doesn’t have to be a manual, fragmented experiment. With beehiiv’s Ad Network, it becomes a scalable, automated, performance-optimized channel — one that fits right into any modern acquisition strategy.

By centralizing operations, offering CPC pricing, and giving teams the tools to act on data in real time, beehiiv turns newsletters into a true performance lever. The kind that drives 10,000 new subscribers a month.

If you’re leading growth at a startup or media company and want to scale without adding more moving parts, ask yourself the same question Superhuman AI did:

What if newsletter ads performed like your best-paid channel?

With the beehiiv Ad Network, they can.

It’s the most effective way to advertise newsletters—your target audience already lives in the inbox, and your ads land directly where they’re most likely to convert.

Turn newsletter ads into a growth engine — sign up here.