Why Starglow's Ad Model Make Quality Parenting Advice Available to All

I'm not sure about you, but parenting today seems to feel like navigating an endless maze of conflicting advice.

Open any social media app or parenting blog, and you'll find yourself drowning in a sea of opinions: "Screen time is destroying our children's minds!" "You must follow this specific method for purposeful parenting!" "Ten essential rules for raising successful kids!"

With experts, influencers, and well-meaning relatives all shouting in different directions, how do you know who to trust?

Take a deep breath.

The truth is, you're already doing better than you think.

What if instead of adding to your parenting pressures, you could find bite-sized, practical guidance that actually fits into your real life?

That's where The Starglow Parenting Weekly comes in.

In this case study, we’ll learn how this weekly newsletter cuts through the noise of parenting and how the beehiiv Ad Network has helped them reach their goals.

Bedtime Battles to Starglow Dreams

Starglow Media, the largest Kids and Family podcast network, was born out of a pressing need identified by Jed Baker, its CEO and Founder.

"We're devoted to helping families minimize screen time, which is the number one issue parents in the U.S. are concerned about," Baker stated.

Recognizing that podcasts provide an excellent screen-free alternative for children, Baker saw an opportunity to expand Starglow's impact beyond just audio content. 

The Starglow Parenting Weekly newsletter was created as a natural extension of the network's core mission. It delivers thoughtfully curated, evidence-based parenting insights that acknowledge every family's unique dynamic.

Baker emphasizes, "We don't preach perfection—we offer gentle support and actionable ideas to help you build stronger connections with your children, one small step at a time."

With the newsletter, Starglow Media aims to do even more to assist families on their journey toward healthier screen time habits.

A Weekly Dose of Screen-Free Wisdom (Because Parenting Shouldn’t Be on Autoplay)

"We decided that every week, we'd send an email to our parenting community with activities, tips, and tricks to help get their kids away from the almighty screen," mentioned Baker during our call.

This initiative not only complements their podcast offerings but also equips parents with practical, actionable advice to create a more balanced digital diet for their families.

The Starglow Parenting Weekly newsletter stands out as a free resource that transforms how families approach digital wellness. 

"We never charge for a premium version, as we want this to be accessible to everyone," Baker remarked, highlighting their dedication to making these valuable resources available to all.

The Starglow Parenting Weekly is becoming a beacon for parents seeking alternatives to digital entertainment, delivering weekly activities and strategies for managing screen time effectively.

Navigating Monetization Maze With the beehiiv Ad Network

Finding a sustainable business model is a common challenge for content creators, but the beehiiv Ad Network has been a game-changer for The Starglow Parenting Weekly. 

Over the past six months, this partnership has transformed the way Starglow Media operates.

Baker enthusiastically shared, “The beehiiv Ad Network has made our lives so much easier. Since we started, we’ve always had incoming advertisers for every issue, which means we don’t have to hire another ad salesperson.”

This seamless integration allows the team to dedicate their energy to what they do best: creating valuable content for parents.

The Starglow Parenting Weekly is a 100% ad-supported newsletter.

The newsletter’s commitment to accessibility aligns with its mission to reach as many families as possible. 

Without the typical headaches associated with ad sales, the newsletter has seen remarkable benefits, allowing it to focus on growth and community engagement.

Since partnering with the beehiiv Ad Network, The Starglow Parenting Weekly has achieved the following:

• Consistent ad revenue without the need for dedicated sales staff

• Quality advertisers like Netflix featured in every issue

• Freed up resources to enhance content creation and foster community growth

This partnership not only simplifies their advertising process but also strengthens the overall mission of The Starglow Parenting Weekly.

Why Trust Me

Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. There, she played a crucial role in creating effective content and social media marketing plans. Now, Hwang is a marketing consultant who helps small businesses create compelling brand stories.

Looking to the Future

As Starglow Media continues to grow, Jed Baker is focused on bigger collaborations. He aims to bring on iconic brands that resonate with his audience.

While Netflix has been a favorite advertiser so far, Baker dreams of partnering with Lego. 

Lego’s alignment with screen-free, creative play makes it a perfect match for The Starglow Parenting Weekly audience, who are seeking engaging activities for their children.

The partnership with the beehiiv Ad Network exemplifies how a robust advertising framework can support valuable, accessible content for families.

Join the movement and discover how the beehiiv Ad Network can elevate your brand while contributing to meaningful content!

Let's partner together for a brighter, more creative future!