Netter News: Generating Income From Week One With beehiiv’s Ad Network

Where do you go to get the latest in politics?

Most people stick within their echo chambers.

But what if you want a non-partisan view of the political scene?

And…

That’s where Netter News comes in.

As its tagline states, Netter News is “the quirky, the consequential, and the headline news from California.”

In this case study, we break down how Tara Finestone, co-founder of Netter News began monetizing with the beehiiv Ad Network in her first week on beehiiv.

The beehiiv Ad Network lets you connect with premium advertisers directly within the beehiiv platform, so you can earn repeat revenue with your newsletter.

Let’s dive in!

Netter News Overview

Netter News is a non-partisan California-focused newsletter co-founded earlier this year by Tara Finestone and Mike Netter.

Finestone shared, “I’m a journalist and former executive at some big-name news organizations, and Mike Netter is a political consultant. We met on the 2023-2024 California campaign trail—me working for a Democratic Senate candidate and Mike on the Republican side.”

Despite being on opposite ends of the political spectrum, Finestone and Netter collaborated to create a fresh take on Californian news and politics.

Finestone shared, “Both our candidates lost in the March 2024 primary. Instead of sulking, we teamed up to launch a non-partisan newsletter on California news and politics, because why not? I named it ‘Netter News’ because it sounded good.”

Generated Revenue on the Ad Network

In April 2024, Finestone launched her newsletter on beehiiv, and she began running ads through the beehiiv Ad Network in the first week.

When asked about the experience of placing ads into her newsletter with beehiiv’s Ad Network, Finestone mentioned that it’s been a great way to keep the newsletter running without having to charge subscribers.

Finestone shared, “Right now, the Ad Network is currently our sole revenue stream. By partnering with advertisers who want to reach an engaged audience interested in California news and politics, we’re able to keep Netter News running and free for subscribers.”

So far, Finestone has enjoyed how easy it’s been to place ads through her newsletter, which has allowed her to simply focus on the content.

Finestone explained, “In today’s polarized media landscape, we believe there’s a hunger for balanced, insightful coverage of California politics. Thanks to our partnership with the Ad Network, we can keep Netter News independent and accessible to everyone, without compromising on quality.”

Finestone shared, “The Ad Network is a win-win: advertisers get targeted exposure, and we get to focus on delivering quality, non-partisan content."

Finestone has placed dozens of different ads on Netter News through the beehiiv Ad Network. We asked her if she has a favorite advertiser.

She answered, “1440 Media, I have been a major fan of their newsletter for several years.”

Why Trust The Author: I’ve generated over $1 million with email and written over 1,000 blog posts. I run Storey Time, a newsletter where I teach people how to become full-time copywriters. Feel free to reach out to me on X (Formerly Twitter) anytime!

Generate Revenue From Day One With the Ad Network

The beehiiv Ad Network is an advertising marketplace built native into beehiiv that connects publishers and brands under a single platform.

With the Ad Network, you get the following perks:

• Inbound opportunities

• Premium advertisers

• A seamless process

• Routine payouts

By leveraging the Ad Network, Finestone was able to easily generate income from her newsletter, so she could spend her time creating quality content for her readers.

Ready to monetize from day one?

Started earning with the beehiiv Ad Network today.