Laughing Squid: Tapping Into New Revenue Streams With the Ad Network

Are you a content creator?

Are you looking to get a better return on each piece of content you create?

Then, look no further than Scott Beale, founder of Laughing Squid.

In this case study, we break down how Scott Beale moved his newsletter over to beehiiv to diversify his income streams through the beehiiv Ad Network.

The beehiiv Ad Network allows you to easily connect your newsletter to premium advertisers and insert their ads with a couple of clicks, so you can earn easy revenue with your publication.

Let’s dive in!

Why Listen to Me? I’ve generated over $1 million with email and written over 1,000 blog posts. I run Storey Time, a newsletter where I teach people how to become full-time copywriters. Feel free to reach out to me on Twitter/X anytime!

Laughing Squid Overview

Laughing Squid is a newsletter launched on the back end of a 20-year-old blog.

Founded in 2003, the blog is all about art, culture, and technology as well as a Managed WordPress hosting company.

Scott Beale recently migrated his daily newsletter from MailerLite six months ago as a way to double down on his content creation efforts and multiply his revenue streams.

Beale shared, “For over a decade, we've had a daily newsletter that features all of the blog posts we publish each day. We started out on MailChimp, then moved to MailerLite. And then this year, we migrated to beehiiv, which has been amazing!”

Generated Revenue on the Ad Network

In March 2024, Beale migrated his newsletter over to beehiiv, immediately turned on ads through the beehiiv Ad Network, and has been “super impressed with it” ever since.

When asked about the experience of incorporating ads into his newsletter through the beehiiv Ad Network, Beale mentioned that it’s been a seamless process.

“The beehiiv Ad Network perfectly complements the ads that we run on our blog, providing a nice source of supplemental income,” remarked Beale.

So far, Beale has enjoyed how easy it’s been to offer ads through his daily newsletter, since beehiiv does all the heavy lifting.

“The beehiiv Ad Network makes it so much easier for us to offer advertising on our blog, since they handle everything, which then frees up our time, so we can focus on sharing great stuff with our readers,” explained Beale.

Beale continued by sharing how the Ad Network is flexible to his needs, since he gets multiple versions of ads to choose from and can pick a time frame that fits well into his publishing schedule.

Beale shared, “The beehiiv Ad Network is a great way to offer advertising on your newsletter. The entire process is seamless, and they offer a ton of flexibility and control, including when you want to schedule an ad as well as providing multiple versions of each ad, so you can choose the best fit for your newsletter.”

Beale has placed a variety of sponsored ads on Laughing Squid through the beehiiv Ad Network since he migrated over. We asked him who his favorite advertiser has been so far.

He shared, “1440. We love their newsletter and will always run any ads they offer.”

Generate Repeat Revenue With the beehiiv Ad Network

The beehiiv Ad Network is an advertising tool built directly into beehiiv’s platform that connects publishers and brands under a single roof.

With the beehiiv Ad Network, you get the following benefits:

• Inbound opportunities

• Premium advertisers

• A seamless process

• Routine payouts

By leveraging the Ad Network, Beale was able to get more revenue out of his already established blog without much effort on his part.

Ready to build a content empire that generates revenue on repeat?

Check out the beehiiv Ad Network today.