Staying updated on the fast-paced electric vehicle (EV) industry can feel like trying to drink from a firehose—there's just too much information out there!

That’s where EVWire newsletter steps in, offering a streamlined solution for electric vehicle enthusiasts and professionals who want to stay in the loop without the overwhelm.

Meet Jaan Juurikas, the founder of EVWire and self-proclaimed "biggest EV geek."

Four and a half years ago, Jaan noticed a gap in the market: there wasn’t a single source bringing together all the essential EV news. Frustrated, he took action and launched his own newsletter, starting with just 100 eager subscribers.

Fast forward to today, and EVWire has grown into a must-read platform, boasting over 13,500 subscribers who rely on it for their electric vehicle updates.

This case study reviews the partnership with beehiiv that enabled Juurikas to supercharge EVWire's growth, harnessing innovative tools to build a vibrant community and enhance the newsletter's offerings.

Let's explore how Juurikas approached this challenge using beehiiv!

EVWire isn't your typical newsletter. While most publications focus on opinion pieces or essays, Juurikas took a different approach from day one.

"My newsletters have always been heavy on the curation side," Juurikas shares. "Usually my newsletters have like 30 links in one email, right? So that's a lot. Each link has its own snippet and everything like what it is about or what happened."

But Juurikas’s vision extended beyond curation. He wanted to solve a bigger problem in EV news consumption. 

"My biggest issue with all the EV news sites out there is that if you miss one day of reading it, you miss the info completely. It doesn't get stuck anywhere—that info, the context is just lost."

This insight led to the creation of EVWire's ecosystem approach, featuring specialized verticals such as Charging Wire and Battery Wire, regional news feeds covering Europe, the U.S., China, and country-specific coverage, as well as an EV events calendar with industry-wide coverage.

Initially, Jaan Juurikas built EVWire on Kit (formerly ConvertKit) with a separate Webflow site—a setup that quickly became a nightmare. "The CMS for Webflow is just terrible. Like posting my articles, it was just a terrible experience," he recalls.

After learning about beehiiv and its capabilities, such as the built-in website and CMS, everything changed. "I immediately scrapped my ConvertKit and Webflow page and just went with the native beehiiv system, and it's been a great decision," Juurikas admits. “beehiiv publishes newsletters beautifully and automatically, which is why I switched,” he adds.

The migration delivered impressive results:

Here's where the story gets really interesting. 

Jaan Juurikas was preparing to raise funding and hire an entire engineering team to build his vision of "a mix between a Bloomberg terminal and Crunchbase" for the electric vehicle (EV) industry.

Then, beehiiv's website builder changed Juurikas’s plans entirely.

"I reached out to [Tyler] like, 'Do you think I'll be able to build what I want on your new platform?' And he said, 'Yep, we're launching it like January or whatever.' Right? So I was like, 'Yep, I'm all in. Let's do this. "

Instead of raising capital and hiring developers, Juurikas built his entire platform in just two to three months using beehiiv's website editor.

The scope of what he accomplished is staggering:

"I'm very glad I could get here without raising funds because this helps—my ownership of my own company remains, thanks to that," Juurikas explained.

The best part?

Juurikas admits: "I don't code, right. I don't know almost anything about coding. I just understand roughly what works and how. But if you combine what you have in beehiiv as a no-code platform with the AI tools out there, you can create whatever you can dream up” 

What this means in real terms:

What makes EVWire special isn't just the technology—it's the community Jaan Juurikas has built. 

Readers consistently praise three things: Juurikas’s authentic, no-nonsense approach, a little humor involved, and comprehensive information that "you don't usually get elsewhere."

The paid subscription model includes unique perks, such as early access to resources, exclusive deep-dive content, and the tree-planting initiative, which has resulted in the creation of a forest of over 1,300 trees.

"You guys literally ship new features every week. Like the shipping cadence is just crazy... for the customer, for my reader. It looks like it's coming from me like I'm actually building features which are actually from beehiiv."

Key efficiencies include direct analytics export to Google Sheets for trend tracking, cross-platform content tagging for multi-site display, and comprehensive automation capabilities.

"I don't need any other tool... I don't have to jump between tools almost at all," Juurikas explains.

Juurikas’s advice for aspiring newsletter creators goes against conventional wisdom. Instead of starting with friends and family, he recommends going straight to your niche audience.

"Everybody says you should add your mom and your uncle. I say it's the opposite... If it's a niche thing, you should go for those niche people. You shouldn't add your mom. They will tell you they love it, but they don't actually care for it."

Juurikas’s proven strategy delivered measurable results:

Phase 1 - Smart Launch (21 days):

Create a countdown landing page and start engaging Facebook groups, asking what the EV newsletter should include.

Result: Juurikas started with 100 genuinely interested subscribers (not friends/family).

Phase 2 - Consistent Growth (4.5 years):

Publish a weekly newsletter with authentic voice and comprehensive curation.

Result: As stated earlier, the newsletter grew to over 13,500 engaged subscribers with multiple revenue streams.

Phase 3 - Platform Expansion:

Build a comprehensive website using beehiiv's editor without external funding.

Result: Juurikas had a self-sustaining business with complete ownership retention.

Perhaps most impressively, Jaan Juurikas has brought three other EV industry writers to beehiiv, including acquiring another EV publication entirely within the platform.

"Super easy migration," Juurikas notes about the acquisition process. "I think anyone thinking of writing and not writing it on beehiiv is missing out, right? Because other platforms have such strong limitations and tradeoffs that are just not worth it."

Jaan Juurikas’s journey from 100 subscribers to a comprehensive industry platform shows what's possible when you combine passion, consistency, and the right tools.

EVWire proves that with beehiiv, you're not just getting a newsletter platform—you're getting the foundation to build an entire media business without coding, without massive funding rounds, and without sacrificing ownership of your vision.

Ready to turn your expertise into your own industry platform?

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