How Confluence.VC Cracked the Code for Newsletter Engagement With beehiiv

Navigating the world of venture capital can often feel overwhelming for investors, founders, and executives alike.

Abundant with information, yet often plagued by noise, staying informed without getting lost in the details is a common challenge.

Enter Confluence.VC—a daily newsletter designed to cut through the clutter and deliver digestible insights directly to your inbox.

In this case study, we will explore how Confluence.VC collaborated with the beehiiv Ad Network to enhance their marketing efforts.

Transforming Ideas Into Success in Venture Capital

Clay Norris is the founder of Confluence.VC, a venture capital newsletter with a clear and impactful mission: to empower thousands of VCs, investors, founders, and C-level executives with daily insights into the venture capital world.

Norris describes Confluence.VC as "Morning Brew for venture capital." Norris emphasizes their dedication to delivering informative content in a fun, easy-to-digest format.

With this daily newsletter, staying in the loop has never been more engaging!

Growing the Audience With Marketing Strategies That Stick

With a monthly marketing budget of $1k to $2.5k, Confluence.VC takes a strategic approach to its advertising efforts.

They diversify their marketing channels, utilizing organic social media, word of mouth, and paid ads on platforms like X (Formerly Twitter), Meta, and beehiiv.

Norris shares, "We've spent thousands on other ad platforms, and while we cracked the code for acquiring new subscribers affordably, we discovered it was much harder to find engaged readers."

This critical lesson in newsletter growth emphasizes the importance of attracting subscribers and nurturing a loyal audience that consistently opens and engages with emails.

Why Trust Me

Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. There, she played a crucial role in creating effective content and social media marketing plans. Now, Hwang is a marketing consultant who helps small businesses create compelling brand stories.

beehiiv Ad Network Is the Queen Bee of Growth

Finding a sustainable business model is a common challenge for any newsletter creator, and it was no different for Confluence.VC, until they started using the beehiiv Ad Network.

"The beehiiv Ad Network has given us a channel that we can comfortably allocate marketing dollars toward month in and month out," Norris explains. "It has allowed us to scale our ad budget and reach other large newsletter audiences within our niche."

beehiiv Ad Network offers a turnkey solution that reduces the time and effort required to ramp up business advertising campaigns.

Sweet Returns With Quality Over Quantity

What sets the beehiiv Ad Network apart? For Confluence.VC, it's all about chasing the right metric.

"Advertising on the beehiiv Ad Network has helped us chase the right metric: engaged subscribers," notes Norris. 

This focus on quality over quantity has proven instrumental in building their engaged community of VC professionals.

The Buzz-Worthy Bottom Line

For Confluence.VC, the beehiiv Ad Network is not just another marketing channel—it's a hive of opportunity focused on engaged subscribers rather than mere numbers.

This approach has enabled Confluence.VC to grow their audience sustainably while delivering real value to their readers.

“Stop wasting money on low-quality subscribers,” Norris says; instead, build a community that genuinely engages with your content.

Ready to create some buzz?

Don’t let your newsletter be the wallflower at the venture capital dance.

Join the beehiiv Ad Network and grow your newsletter with readers who eagerly anticipate your next email—sign up now!