Videos have played an indispensable role in improving my email marketing skills. 

Whenever I felt stuck or unsure about something, video tutorials simplified the steps, showed me multiple examples, and made learning easy and enjoyable. 

After watching countless videos—from how-to tutorials to detailed email strategy breakdowns—I discovered recurring lessons and tips that have shaped my approach to email marketing.

In this article, I'll share my favorite email marketing videos and explain why I found them helpful.

Whether you're just starting to learn email marketing or you’re looking for new ways to improve your current email strategy, these recommendations will come in handy. 

You’ll get practical tips, fresh ideas, and inspiration you can immediately use to attract more customers, optimize your emails, and make your online business more profitable.

Why Trust Me?

Kawusara Salley has three years of experience with email marketing, working on side projects and volunteering to help businesses with their email projects. She’s also a passionate technical writer who enjoys deep research and sharing her unique insights in plain, simple language.

Table of Contents

• Why Email Marketing Videos Are So Effective

  • Perfect for Audio and Visual Learners

  • Step-By-Step Walkthroughs

  • Accessible on the Go  

  • Real Email Campaign Examples

• The Best Email Marketing Videos I Recommend

  • 1) How To Build an Email List From Scratch — Alex Cattoni

  • 2) Are You Sending These Must-Have Emails to Your Audience? — Graham Cochrane

  • 3) The Four Email Sequences Your Business Needs — Gillian Perkins

  • 4) This 20-Email Sequence Made Me Millions of Dollars — Nicolas Cole

  • 5) How To Create an Email Nurture Sequence With ChatGPT — Colin Scotland

  • 6) A Complete Guide To Launching on beehiiv | Live Training — beehiiv

• Why beehiiv Is Perfect for Email Marketing Success

• Lessons Learned From Watching Email Marketing Videos

  • Avoid Buying or Renting Email Lists

  • Learn From Your Competitors

  • Pay Attention to Your Subject Lines

  • Send Simple, Relevant Emails

  • Consistency Is Key

  • Segmentation Is Essential

  • Use Automations For Passive Income

  • Test Everything

• Tips for Choosing the Right Email Marketing Videos

  • Check Credibility First

  • Pay Attention to Presentation Quality

  • Skim the Comments

• Final Thoughts: Start Watching and Start Growing

• Best Email Marketing Videos: Frequently Asked Questions

Why Email Marketing Videos Are So Effective

Videos have a role to play when you’re learning email marketing. Whether you’re a visual learner, a beginner just starting out, or picking up specific email marketing skills, videos are extremely helpful:

Perfect for Audio and Visual Learners

Watching a video makes it easier to understand concepts and visualize what steps to take, especially when reading instructions gets confusing or boring. 

It’s helpful when someone talks you through each step in a friendly, conversational way—like listening to a friend, colleague, or favorite instructor—and uses visuals like diagrams, static images, animations, and GIFs to illustrate their points. 

If you learn best through audio and visuals, videos make concepts easier for you to grasp and remember.

Step-By-Step Walkthroughs

You need an email marketing software to start implementing your email marketing strategy—collecting email addresses, sending emails, segmenting your audience, and setting up automations.  

There are many options available, and each one handles these tasks differently. Videos are especially helpful because you can find tutorials made specifically for your chosen platform. 

This way, you’ll see exactly which buttons to click, without needing to spend hours reading help articles or figuring things out yourself.

Accessible on the Go  

You don’t need hours of free time to learn email marketing. Videos easily fit into the short breaks in your daily routine. 

You can watch them while riding the bus, cooking dinner, walking your dog, or waiting in line. 

So instead of wasting downtime and doom-scrolling on social media, you’re actively learning something useful in small, manageable chunks.

Real Email Campaign Examples

The best videos show real examples—like welcome sequences, sales funnels, lead magnets, landing pages, and email copy that creators have used in their own businesses.

This makes it easier to understand what generally works (or doesn't), so you can avoid common mistakes and apply email best practices to your own business. 

The Best Email Marketing Videos I Recommend

If you're new to email marketing (or you've tried it but aren't getting the results you want), you’re probably asking yourself:

• What’s the best way to build my email list?

• What kind of emails should I send after people join my list?

• How do I turn my email subscribers into paying customers?

• How do I actually take these steps using email marketing software?

Don’t worry, I’ve got you covered. 

My top six favorite email marketing videos will answer all of these questions and provide actionable steps to get started.

1) How To Build an Email List From Scratch — Alex Cattoni

So, you’re finally convinced that your business needs email marketing, but you’re like “Okay…now how do I actually start building my list?”

Well, this beginner-friendly video is just what you need. 

I love how Alex walks you through each step you need to take—creating a freebie, designing a landing page to host it and collect emails, setting up a welcome email sequence for new subscribers, and finally, promoting your freebie across your website and social platforms. 

In summary, it’s a practical, step-by-step guide to getting your first subscribers.

2) Are You Sending These Must-Have Emails to Your Audience? — Graham Cochrane

So you’ve started building your list and sent a welcome sequence—now what?

The obvious goal is to eventually turn subscribers into paying customers, but constantly pushing sales emails isn’t the way to do it. It usually leads to more people unsubscribing from your email list than converting into paying customers. 

Instead, Graham suggests sending a mix of four email types that build trust, keep your list engaged, and make them naturally want to buy from you:

1. Weekly emails: Share a summary of your latest blog post, podcast, or YouTube video, and link to it. These emails provide value to your audience, keep you top of mind, and show that you’re not just there to sell, sell, sell.

2. Overdeliver emails: Share exclusive content—like a quick tip, personal experience, or mindset shift—not shared anywhere else. This makes your subscribers feel special and builds loyalty.

3. Engagement emails: Encourage feedback via replies, polls, and surveys. You could receive feedback about their struggles, goals, and experience with your brand, or even get input on a product you’re creating for them.

4. Offer emails: Plan product promotions at least once a quarter, and send a minimum of three emails per campaign. If you’ve done the other steps right, you’re likely to get higher conversions with these emails. 

3) The Four Email Sequences Your Business Needs — Gillian Perkins

This video is similar to the previous but shares other email sequences your business should use.

Gillian starts with the welcome sequence, which we've already touched on—it's the series that helps introduce and nurture new subscribers. She also covers the evergreen sales sequence (similar to the offer emails mentioned earlier) that promotes your paid products on autopilot.

I love how she briefly shows how these emails are set up in her email platform, so you get a peek behind the scenes.

Then she covers two more sequences that help to improve your email deliverability and boost sales:

1. List clean sequence: This one’s for people on your list who haven’t opened your emails in a while but haven’t unsubscribed either.

Every 6 to 12 months, send a short re-engagement series to see if they’re still interested. If not, it’s time to let them go. 

This improves your overall open rates and signals to email providers (like Gmail, Yahoo, etc.) that your emails are relevant and aren’t meant for the spam folder.

2. Abandon cart sequence: This kicks in when a subscriber wants to purchase a product, starts checkout, but doesn’t complete payment. 

And yep, it happens a lot—Statista shows that 7 out of 10 people are likely to abandon their shopping carts.

So if you’re not following up with abandoned cart emails, you’re probably missing out on a good chunk of potential sales.

4) This 20-Email Sequence Made Me Millions of Dollars — Nicolas Cole

By now, you’ve seen how different email sequences serve different purposes—welcoming new subscribers, promoting product launches, and keeping your list healthy and engaged.

But if you're focused on growing revenue, your attention shifts to this: How do I make my offer emails more effective?

That’s exactly what Nicolas Cole covers in this video.

He breaks down the 20-email sequence he’s used over the years to sell his premium “Get Paid to Write” offers, and it’s one of the most detailed breakdowns I’ve come across.

Nicolas walks through each email in the sequence—why it’s there, what it’s meant to do, and how it moves a subscriber closer to making a purchase.

A key takeaway from this video is that if people aren’t buying, it’s usually not a sales problem but an education problem. 

In other words, your subscribers don’t fully understand how your product solves their problem and it’s your job to help them bridge this knowledge gap—email by email. This way, your subscribers naturally conclude that buying your product is the logical next step for them.

If you’re serious about making your emails work harder for your business, this is one to bookmark.

5) How To Create an Email Nurture Sequence With ChatGPT — Colin Scotland

One of the hardest parts about setting up your email sequences—whether it’s a welcome flow, sales sequence, or re-engagement sequence—is writing the actual content.

Staring at a blank screen can feel overwhelming.

Sure, the videos we've covered so far give you an idea of what to include, and you can always check your competitors’ emails for inspiration. But in the end, you still have to write your own emails that address your audience’s needs and support your business goals.

That’s where this video from Colin Scotland comes in.

Colin shows how to use ChatGPT with detailed prompts to draft a welcome email sequence. 

The key takeaway I got here is that the more specific your prompt, the better the output, and the less editing you'll have to do. It’s a big time-saver, especially if you struggle with writing or just want a solid draft to work from.

While the focus is on a welcome sequence, you can use the same method to build other flows like sales sequences, cart abandonment, and re-engagement campaigns.

6) A Complete Guide To Launching on beehiiv | Live Training — beehiiv

After learning the basics of email marketing, reflecting on what kind of email list you want to build, and how you plan to monetize it, the next step is choosing the right email platform to bring it all together.

Depending on the platform you choose, you’ll need a clear, step-by-step video tutorial that walks you through its interface and features, so you can get started with implementation right away.

beehiiv is one of the top email marketing platforms for email list growth and earnings, check out this video to see how you can achieve it! 

It’s a pre-recorded training that walks you through the basics—from writing and publishing your first email, to setting up monetization systems, and tracking your analytics. 

It’s beginner-friendly, simple to follow, and includes timestamps so you can skip straight to the sections you care about most.

Why beehiiv Is Perfect for Email Marketing Success

beehiiv’s simplicity helps you apply the email marketing strategies you’ve learned into action, even if you’re new to email marketing.

You can create an account in minutes, set up signup forms to collect emails, and write emails in a clean, distraction-free editor.

With beehiiv AI, there’s no need to jump between your email platform and external tools like ChatGPT. 

You can draft your email content from scratch, fix grammar and spelling in existing content, adjust the tone, and even translate to other languages, all within beehiiv. 

This speeds up your writing workflows and frees up more of your time to focus on other areas.

Like most email platforms, beehiiv also offers built-in tagging, segmentation, and automation—so you can group subscribers based on their behavior or interests and send them targeted, personalized emails automatically.

Building an email list from scratch takes time. 

beehiiv helps speed up the process with tools like its referral program for encouraging your audience to share your newsletter and the recommendations engine for getting discovered by new subscribers via other beehiiv creators. 

Plus, beehiiv makes it easy to directly monetize your newsletter content. This means that besides promoting your own products, you can make money from paid ads, boosts, and paid subscriptions.

Most importantly, beehiiv has an analytics feature that gives you an overview of your email’s performance.

You can track subscriber growth, see which acquisition channels are performing best, and identify which emails get the highest engagement and conversions—so you can replicate what’s working and improve what isn’t. 

Lessons Learned From Watching Email Marketing Videos

I’ve watched a lot of email marketing videos these past few years and these are the key lessons that came up again and again:

Avoid Buying or Renting Email Lists

This came up a lot, and for good reason.

Buying or renting email lists might seem like a shortcut to grow fast, but it almost always backfires. These people didn’t sign up to hear from you, so you’ll likely get low open rates and spam complaints. 

This damages your sender reputation and leads to your emails being flagged as spam or blocked entirely, even for people who might have opted in.

So focus on building a list of people who have given you permission to send them emails. It takes longer, but it’s worth it.

Learn From Your Competitors

One of the best ways to improve your email strategy? Subscribe to the email lists of top brands and direct competitors in your niche. 

This lets you see how they welcome new subscribers, promote products and services, and engage paying customers. 

Take note of strengths and weaknesses, improve on them, and apply them to your own email marketing strategy.

Pay Attention to Your Subject Lines

Your subject line is the first (and sometimes only) chance you have to grab your audience’s attention in the inbox, so it needs to count.

Write subject lines that speak to their goals or challenges. Aim to spark curiosity and give them a reason to open your emails.

While you’re at it, avoid spam triggers like using all caps, excessive punctuation and emojis, and spammy phrases like “100% free”, “Click here”, and “Act now!”. 

There are many more of these spam phrases to watch out for, so take time to learn them and either use them sparingly or avoid them altogether. 

Send Simple, Relevant Emails

Unless you’re running an e-commerce brand, you don’t need fancy email designs.

For most creators, service providers, and small businesses, plain-text-style emails perform better. They feel more personal, like you’re writing to a friend. 

Also, ask your audience what they’re struggling with, and use that feedback to guide your content. It’s also a good idea to keep your emails easy to read with short paragraphs (1–2 sentences, 3 max) and use text formatting (bold, italics, etc.) to highlight key points.

Consistency Is Key

Consistency builds trust. When your audience hears from you regularly, they start to expect and look forward to your emails.

This doesn’t mean you need to send an email every day (or multiple emails during the day)—it’s to find a pace that’s realistic for you and stick with it.

If once a week feels doable, start there. No need to overcommit and burn out, you can always increase your frequency later.

Segmentation Is Essential

Implementing a segmentation strategy helps you send the right emails to the people who’ll actually care about them.

Split your list based on demographics (like location, interests, or skill level) or behavior (like which freebie they signed up for, which links they clicked in your emails, or what products they’ve purchased).

For example, someone who downloaded your “10 cat exercises” guide should get different emails than someone who signed up for your “10 dog exercises” guide.

Use Automations For Passive Income

Automations let you run email sequences without sending each message manually.

When you set them up, they’ll send a series of emails over a period of time based on triggers such as:

• Making a purchase

• Signing up for your list

• Downloading a freebie 

• Clicking a specific link in an email

• Adding a product to the cart but not purchasing

These automations run in the background and generate sales while you’re working on other things or simply just catching some Zs.

Test Everything

Most email marketing platforms come with A/B testing tools.

Use them to test your email subject lines, content layout, CTA placement, and send times. Sometimes, the variation you least expect to win will outperform your favorite.

Also, check your analytics regularly to see which emails get the most opens, clicks, and conversions, and use that data to improve future campaigns.

Tips for Choosing the Right Email Marketing Videos

There are many email marketing videos on the internet but not all of them are worth your time. It helps to have a quick way to spot the ones that are actually useful. Here’s what to look for:

Check Credibility First

The first 1-2 minutes of a video will usually tell you everything you need to know about the speaker’s credibility:

• Does the person speaking actually do email marketing for their own business or for clients?

• Do they have examples or real results to show that they’ve done this before?

Once that’s clear, see if the creator outlines what the video will cover and how it’s structured. If it matches what you’re looking for, stick with it. Otherwise, move to the next.

Pay Attention to Presentation Quality

This isn’t about fancy editing or professional studio setups. It’s about whether the creator took the time to present their ideas clearly.

A good video should have a clear outline and include visual and interactive elements that support the content—like screen shares, slides, timestamps, and examples when needed.

When a creator puts effort into their delivery, it’s usually a sign they’ve also taken the time to put together helpful content. 

Skim the Comments

Before sitting through a video, take a minute to scroll through the comments and see what people are saying. 

Are they finding the content helpful? Are they mentioning any specific takeaways or results they’ve gotten from implementing the tips?

It’s also worth checking if the creator is active in the replies. If they’re answering questions and engaging with viewers, that’s a good sign they care about helping their audience. 

Final Thoughts: Start Watching and Start Growing

Learning email marketing through blogs or podcasts is great, but email marketing videos are especially helpful if you’re a visual learner or need to follow a step-by-step process to achieve an outcome.

When you’re ready to apply what you’ve learned, beehiiv is a great platform to start with. It’s very easy to use and gives you everything you need to grow and monetize your email list in one place—no extra plugins or add-ons needed.

So pick a video, test what you learn inside your free beehiiv account, and keep going. Your future self (and your business) will be glad you did.

Best Email Marketing Videos: Frequently Asked Questions 

Are Videos Good for Email Marketing?

Yes! Videos are a great way to learn email marketing because they’re easy to follow for visual learners, share multiple examples, and show step-by-step processes that make concepts easier to understand and apply right away.

What Are the 5 T’s of Email Marketing?

The 5 Ts of email marketing summarize key principles to keep your audience engaged and turn them into paying customers:

• Targeting: Segment your audience so messages are relevant.

• Teasing: Write subject lines that spark curiosity and boost opens.

• Teaching: Share helpful, valuable content.

• Testing: Try different email versions to see what works.

• Tracking: Watch your results to improve future emails.

How To Do Video Email Marketing?

Video can be a great way to teach your audience through email. If you’re using video in your emails, ensure it’s helpful and engaging, host it on YouTube or Vimeo, and embed the link in your email. Later, check your analytics to see how these emails perform compared to plain text ones.

What Is the 80/20 Rule in Email Marketing?

The 80/20 rule in email marketing says that 80% of your results—like engagement, leads, or sales—come from just 20% of your efforts. The key is to analyze your email performance, figure out which actions are driving the most impact, and focus more on those to get even better results.