Creating an Engaging “Ask Me Anything” Section in Your Newsletter

People love a good peek behind the curtain—especially when deciding whether to subscribe to your newsletter. 

An “Ask Me Anything” (AMA) section is the perfect way to let your audience get to know you better, build trust, and spark curiosity. 

By answering their burning questions, you’re not just sharing knowledge—you’re creating a personal connection that keeps readers coming back for more. 

Here’s how to make your AMA section a standout feature in your newsletter.

1. Set Clear Guidelines

Your AMA should feel approachable, yet focused. Outline the topics you’re open to discussing—whether it’s professional advice, behind-the-scenes insights, or personal anecdotes. This clarity helps readers submit relevant and thoughtful questions.

Streamline the Submission Process

Make it effortless for readers to send in questions. Offer multiple channels for submissions:

• A reply-to-email option.

• A simple Google Form linked in the newsletter.

• Invitations via social media.

For example, here is a screenshot from my welcome email:

The easier the process, the more submissions you’ll receive.

2. Promote the AMA Section

Announce It in Advance

Hype up your AMA ahead of time! 

Use your previous newsletters to announce the upcoming Q&A session, and encourage readers to submit their questions early. 

Letting your subscribers know their inquiries could be featured adds an element of exclusivity.

Leverage Social Media

Post about the AMA on platforms like Twitter, Instagram, or LinkedIn. 

Invite questions and direct your followers to subscribe to your newsletter for answers.

3. Curate Questions Thoughtfully

Pick a Variety

When selecting questions, aim for diversity. 

Address topics that appeal to different reader segments to ensure the AMA resonates broadly.

Spotlight Unique Queries

Highlighting unusual or particularly insightful questions makes the content stand out. 

Plus, it motivates readers to submit creative inquiries for future sessions.

4. Provide Relatable Answers

Add a Personal Touch

When responding, infuse your answers with anecdotes or behind-the-scenes stories. 

This makes the interaction feel less formal and more authentic.

Keep It Clear

Avoid overloading your answers with technical terms or jargon. 

Straightforward, concise responses are key to keeping your audience engaged.

5. Encourage Ongoing Interaction

Invite Follow-Ups

End your AMA section by inviting readers to send in follow-up questions. 

This keeps the conversation going and shows your audience you’re genuinely interested in engaging with them.

Request Feedback

Ask your subscribers for input on the AMA format and content. 

Their feedback can guide improvements and ensure the section stays relevant.

6. Incorporate Visuals

Add Graphics or Photos

Visual elements like photos, charts, or simple icons can make your AMA more visually appealing. Another example from my newsletter:

For example, a headshot next to your answers adds a personal touch, while infographics can clarify complex responses.

7. Analyze Engagement Metrics

Track Performance

Use analytics to monitor AMA-related engagement, such as click-through rates, open rates, and most-viewed questions. Identifying patterns can help you tailor future AMAs to better meet your audience’s preferences.

Iterate Based on Insights

Leverage the data to refine future AMAs—focus on topics that performed well and experiment with new formats to keep things fresh.

Why Trust Me: With over a year of experience on beehiiv’s content team, I’ve gained deep insights into email marketing, list growth, and scaling strategies.

Final Thoughts

An “Ask Me Anything” section can transform your newsletter from a one-way broadcast into a vibrant platform for interaction. 

By setting clear guidelines, promoting your AMA effectively, curating diverse questions, providing thoughtful answers, and analyzing performance, you’ll foster deeper connections with your readers. 

Ready to try it out? Start small, experiment, and watch your engagement soar.

P.S. Not sure where to start? Platforms like beehiiv make it easy to design newsletters with interactive features. 

Sign up today to create newsletters that connect, engage, and grow your community!