18 Monthly Gym Newsletter Subject Line Ideas To Motivate and Engage Your Audience

Creating the right subject line is one of the best ways to catch your gym members’ interest in your newsletter. 

A good subject line can inspire your members, keep them interested, and lead to more opens, which means better engagement with your services. 

The challenge is ensuring that these subject lines stay fresh and important month after month.

One of my favorite fitness newsletters is Arnold’s Pump Club. While it’s not strictly a gym newsletter, it’s packed with clever strategies and engaging content that you can draw from, and I’ll be referencing examples from it throughout this blog.

Below, we have 30 ideas for gym newsletter subject lines. Use these for inspiration and to help keep your community motivated.

1. Your Challenge for the Month

Example: “Can You Finish Our 30-Day Plank Challenge?”

Set up a fitness challenge. This will keep your members interested and help them reach new goals. Arnold’s Pump Club recently had a weekend challenge to make life better by 1% daily.

2. [Seasonal] Fitness Tips

Example: “Stay Healthy This Winter: 5 Tips for Working Out in Cold Weather”

Tie your subject line to the season. Share helpful tips for working out at different times of the year. You could also back these tips with research, like how people can change their diets as seasons change.

3. Time-Limited Offer

Example: “48 Hours Left: Get 20% Off of Your Next Training Session”

Making people feel a need to act can help get them to respond, especially when sharing special deals.

4. New Class Announcement

Example: “We’ve Added Yoga Classes: Join Us Today!”

Keep your members informed about new classes and programs at your gym. My local gym has a weekly class. It could be yoga or aerial yoga, and they share these updates every Monday for people who may want to sign up.

5. [Event] Reminder

Example: “Don’t Forget: Our Fitness Bootcamp Starts This Saturday!”

Make sure members know about future events by putting a reminder in the subject line. At the end of the email, you could also add a call to action for people to register via a form or in person in the gym.

6. Nutrition Advice

Example: “How To Power Your Workouts: 5 Snacks To Eat Before You Exercise”

Combine fitness tips with food advice to provide helpful information to your audience.

7. Fitness Myth-Busting

Example: “Do You Think People Over 40 Can’t Build Muscle? Think Again!”

Address common fitness myths to teach and inspire your audience.

8. Local Event Announcement

Example: “Come With Us to the [City] 5K Run – Sign Up Now!”

Get people to join local events. This helps build community connections outside of the gym and will also help you cross-promote your gym locally.

9. New Equipment Spotlight

Example: “Check Out Our New Treadmills!”

Highlighting new gym features or equipment can encourage members to visit and try something new.

10. Motivational Quote

Example: "The Only Bad Workout Is the One You Didn’t Do - Here's How To Keep Going!"

A good quote can inspire you. Here’s an example: "Success is the sum of small efforts, repeated day in and day out." To stay committed to fitness, set small goals. Do a little each day. Find a workout you enjoy. It will help you stick with it. Remember, it's about progress, not perfection. Keep going and believe in yourself!

11. Health and Wellness Tips

Example: "How To Get Better Sleep for Good Workout Recovery"

Give complete health advice to offer good value beyond exercise.

12. Member Referral Program

Example: “Invite a Friend and Enjoy a Free Month – Here’s How!”

This is a classic way to expand your network. Get members to bring friends by using a referral program. 

13. [Holiday] Workout Plan

Example: “Burn Off That Holiday Feast With This Post-Thanksgiving Workout”

Use holidays to share themed content and help people remember fitness.

14. Early Bird Special

Example: “Sign Up for Our Early Morning Classes and Get a 10% Discount!”

Offer early access or discounts to motivate members to take action.

15. Gym Milestone Celebration

Example: “We Reached 1,000 Members – Celebrate With Us!”

Celebrate your gym milestones with your community to create a feeling of belonging.

16. Fitness Trends To Watch

Example: “What’s Popular in Fitness: Top 5 Trends for 2024”

Keeping members updated on the latest trends can help them remain excited about fitness.

17. Wellness Product Recommendations

Example: “Our 5 Best Fitness Products for Recovery”

Give your audience suggestions for products that go well with their fitness routine.

18. Exclusive Member-Only Offer

Example: “Join Our New HIIT Class – for Members Only!”

Exclusive offers make members feel valued and help build loyalty.

Why Trust Me: I have been a writer for six years and part of the beehiiv content team for over a year now. This has given me a deep understanding of email marketing and how it can be optimized.

How Subject Lines Connect With Your Gym Audience 

When you think about gym newsletters, subject lines are very important. They should not be ignored. 

The subject line is the first thing people see. It decides if they will open the email or not. 

If your subject line does not connect with your gym members, they might not read your newsletter. This is true even if it is well-written or looks good.

Here’s why good subject lines matter:

1. Emotional Connection

Fitness is a personal journey, and people want to feel understood and supported. 

Subject lines that connect with your members’ feelings—like the joy of reaching a fitness goal or the struggle to get past a workout block—are more effective. 

For instance, a subject line such as “Are You Stuck in a Workout Rut? Here’s How To Break Free” speaks to a common problem and suggests a way to fix it.

2. Personalization Drives Engagement

Adding a personal touch, like using the member’s first name or mentioning a local fitness event, helps make the subject line connect to the reader. 

Subject lines like “[First Name], Are You Ready for Your Next Challenge?” feel more interesting because they speak directly to the person.

3. Increased Open Rates

By creating subject lines that match what your audience needs, wants, and faces, you boost the chance of getting those important opens. 

Research shows that personalizing subject lines can raise open rates by as much as 50%. If your members see that your emails always offer value for them, they will keep returning.

The Importance of a Local Gym Newsletter

If you run a local gym, your newsletter should fit your community. Here’s why a local gym newsletter is so important:

1. Fosters a Sense of Community

Gyms are more than just places to exercise. They are communities where people come together to meet, train, and help each other. 

A local gym newsletter can show this community spirit. It can highlight local events, focus on different members, and share special offers for nearby people. 

For example, announcing a local 5K run or giving special deals to local members shows that your gym cares about what goes on in the community.

2. Promotes Local Events

Local newsletters are great for keeping people updated about charity workouts, new fitness classes, or competitions. 

You can work with local businesses for promotions. For example, you could offer discounts to your members at healthy restaurants or wellness centers nearby. This helps bring in more interest and makes your gym an important part of the local fitness community.

3. Builds Loyalty

A local focus helps create loyalty among your members. When they notice that your gym is part of the community and share content that matters to them, it makes their bond with your brand stronger. 

Local newsletters are a good way to grow that loyalty. They make members feel like they're a part of something bigger than just exercising.

Learn more about starting a local newsletter here.

Final Thoughts on Gym Newsletter Title Ideas

Your gym’s newsletter subject lines are very important for getting people engaged and motivated. 

Using subject lines that connect with your audience and add local touches can help increase open rates, creating a stronger bond with your community. 

From motivational challenges to reminders about events, these subject line ideas will keep your members eager to read and participate.

If you want to improve your gym’s email marketing, consider using beehiiv. 

beehiiv can make it easier to own your audience with an email list, help your community grow, and monetize along the way.  Sign up today to connect with your members in new ways.