10 catchy email subject lines for your next event

Planning an event takes weeks to months, yet its success depends on the people who attend it. That’s why email marketing needs to be one of your top priorities when you make your plans. Email marketing is still one of the most effective ways to promote anything – including events.

According to stats, more than 60% of recipients report emails as spam based on the subject line. The key to landing your email in the 40% that are opened is to have email marketing subject lines that are catchy and engaging..

Not sure where to get started?

Here are 10 Catchy Email Marketing Subject Lines to help you stand out in your attendees’ inboxes for your next event (Our Best Ideas).

Catchy Email Subject Line Tips (With Examples)

1. A sense of urgency will make your audience take quick action.

“Early bird offers are coming to an end tonight…”

Scarcity and urgency go hand in hand because both act as psychological triggers.

According to research, Humans choose urgent tasks over more important ones that are not time-sensitive, just because it is thought to be more vital!

2. Fear of missing out is real, and using that to your advantage does wonders.

“7777 people have signed up, we’re waiting for you :)”

When implementing the FOMO approach, all you have to do is make sure your audience understands what they would be missing out on if they did not attend your event. People dislike missing out on opportunities.

3. Curiosity drives us all, and that can make your readers intrigued to see what’s in the email.

“Hey, we’ve got something for you…”

Imagine this: While using your laptop, you hear a loud bang, as if something is falling..Do you a) get up and look into it or b) stay on your chair, trying to figure out what it could have been?

You’d want to know what exactly happened, right?

Whether you chose option a) or b), curiosity is what drove your response. Since curiosity is such a deeply rooted trait, we frequently fail to recognize its potent influence.

4. When something feels personal we want to get more of it.

“(their name), this is the event you want to be at on (event’s date)”

Being personal is one approach to getting your email opened. People enjoy attention. Personalizing your email with the person’s name is a quick, easy way to make them feel seen, and stimulate their curiosity about the topic.

5. What makes this event one of a kind?

“(guest’s name) is here and we’re all set for the (event’s name)”

With so many events happening now and then, letting your audience know why they need to attend yours in the subject line makes it a win-win for you as well as them. The more clear you are with your communication, the easier it will become for them to make a decision.

6. Tell the audience what they'll get - A skill, an experience, or if they’d meet their idol.

“(guest’s name) is here and we can’t wait for you to meet them”

The average user attention span is just 8 seconds in 2022. If you can make the most interesting portion of your event clear in the subject line, that will persuade them to read the rest of the email.

7. Get to the point - Be clear and concise.

“We’ve got to invite you to (event’s name)”

Tell them right up front what the email is about. This will not only offer information; it will also urge the audience to open the email and read the perks.

8. Apologizing for not letting them know would be another way to drive curiosity (but it shouldn’t be clickbaity).

“Sorry, we didn’t tell you about this earlier”

Consider this a way to redirect them to your email body. When you apologize, they’d want to know what’s the reason behind it. Apologising is another great way to channel your readers’ curiosity especially when you need their attention in a short span of time.

9. Emojis are a great way to save characters and personalize them at the same time.

“We cannot wait for you to hang out with us!!!! 🥳🍻”

Most email subject lines should be 30-40 characters max, including spaces and punctuation. Emojis are a great way to convey longer words or phrases with fewer characters. You can also make it punny and humorous - we all love to laugh a little.

10. Remind them of the event date.

“Hope we’re going to see you soon, (name)?

Catchy Email Subject Lines For Newsletters (Closing Thoughts)

As you can see, it’s not difficult to grab your audience’s attention through your subject lines with the right strategy. But one thing you should be making sure of is that the subject line isn’t clickbaity and is genuine. It should direct your reader to take the next step- that is, opening your email with excitement or curiosity.

Later, keep them engaged enough to read your email. As most people are in a hurry, make sure to keep your email short and easy to understand. The body should include the date and venue (even if it’s online) of the event. You could include some highlights from the event that your attendees can expect and create buzz around what’s up and coming.

Another key factor to ace your event invite is to make the design mobile friendly as more than 46% of people check their emails on mobile phones.

Finally, don’t forget to include a clear CTA and links to where they can sign up for your event.

How will you figure out which subject lines work for you and which don't?

While these email subject lines are great, to begin with your email writing journey, you’d have to know if it will work for your target audience or not.

You can try out A/B testing with beehiiv to see what gets you more leads and then choose what seems best to you :)

Get started and build your email list with beehiiv today, for free!