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A Look Inside Hank & John Green’s Community-Driven, Uplifting Newsletter
Bringing Positivity & Community to Inboxes 📩
Elden Mirzoian
November 15th, 2024
While doomscrolling has become a daily habit for most people today, newsletters act like a breath of fresh air.
They offer a personal, curated space for stories that matter—and We’re Here is a perfect example of this.
We’re here is a newsletter created to make your life just a little better, from the people of Earth. Sharing cool and positive news, it breaks the norm that news has to be stressful and not good for you.
Brought to you by YouTube’s favorite brothers, Hank and John Green, and Payton Mitchell, the We’re Here team shares curated, positive news with the hope that it’ll make you happy.
It's a nice little email for people from Earth.
A human curated newsletter featuring art and articles created by humans for humans. We won't be as good at holding your attention, but we will be better at delivering value.
— Hank Green (@hankgreen)
5:05 PM • Mar 22, 2024
There’s also a section of the newsletter where Hank Green shares more about the books he’s reading and connects with the community on a deeper level.
Why We’re Here Exists
“We want more ways to make stuff with fewer algorithms involved!” Hank Green explains.
His mission is simple: to foster a space where genuine, unfiltered content can thrive—no algorithms, just real, meaningful connection.
Read more from Hank himself:
Two days ago we launched newsletter called "We're Here" for people who want a weekly email with the founding principle of "you are in a bizarre world and might as well be in it."
This week it is going out to 177,000 subscribers.
Join Here:
— Hank Green (@hankgreen)
9:25 PM • Mar 24, 2024
Building Buzz, Hank-Style
For the launch, Hank got creative with a promotion strategy that perfectly aligned with the newsletter’s “be yourself” vibe. Take a look here:
This playful approach, combined with a sense of urgency and upfront value, helped Hank build hype and bring in 100,000+ subscribers even before the newsletter officially launched.
It’s proof that showing up as yourself is often the best strategy.
A Strong Community: What Sets Them Apart
Community - they really value hearing from their readers and share things about them. At the launch of the newsletter, the reception was amazing, with over 100+ comments of positive feedback.
Since then, the community has evolved into a place where similar interested people can share their interests, and learn more about each other.
They typically ask their readers a question at the end of the newsletter and then share their readers’ responses in their following newsletter.
For example, in their most recent newsletter they shared holiday traditions from their readers. It's a really cool way to engage their readers and make them feel valued and connected on a deeper level.
Join the We're Here Community
If you’re interested in joining the We’re Here newsletter, you can subscribe and be a part of the wonderful community they’ve built here.
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